The hashtag #SM seems to be used mostly by Social Media professionals – people whose lives revolve around the various platforms, and who spend a good deal of time educating others how to use social media.
Take a few of these tweets as an example:
K.P. Kelly @KP_Kelly2h RT @planetshark: ❖ How to Boost Engagement on Your LinkedIn Company Page http://bit.ly/13nbbqM via @smexaminer #sm
Melonie Dodaro @MelonieDodaro2h Real Talk: Is Social Media Meant For Every Business? http://bit.ly/13fDv9d #sm #marketing
Simon Azzam @Simon_Azzam2h Why Brands Should Be Human on Social Media. http://owl.li/k9sWH #sm #socialmedia from @mashable
In the 20 tweets I looked at Thursday morning, the #SM conversation was mostly about how to use social media more effectively. From what to share and why, to the reasons companies should have a human face on these platforms – the hashtag seems like a place to go to find information.
Out of all of the tweets I looked at, all but one had links to other websites, images or infographics. Given the outstanding majority of posts are from SM pros, it’s not surprising to see Twitter being used exactly as it is meant to be – a jumping off point to something else, to more information, to an adventure through the Twittersphere.
Hi Tracy, Thanks for sharing your findings. I had a look now too, at what people were saying under the #SM hashtag and quite a few warnings are being tweeted: to beware of hacks and what threats abound for small businesses. Perhaps it is with that negativity in mind I was prompted to look up all the tweeters you mentioned. Interestingly, Simon Azzam (his twitter alias doesn't have the 2h after it) argues that brands should be human and links to a list of to-do and not-to-do items. Things such as have a photo rather than a logo for one's twitter profile (he has a logo) and write a bio that explains what you do...he does BUT he says he is "twittering" about all things of interest rather than "tweeting" as is the proper nomenclature....I think this just illustrates that there are many people/businesses who try to appear to be harnessing social media but perhaps aren't yet quite au fait with it... what do you think?
The hashtag #sm feed is definately used by people who are interested in promoting and education those who are interested in SM. They talked about 'who is using it, how to control yourself with it, how to use social media in the face of tragedies, mistakes in typing, how job seekers can use it, how businesses can utilize it and how it affects marketing and advertising and how SM influences people. There were many links to various other blogs, videos, websites, etc. Earlier I saw a post by a celebrity, but when I went back to read it, it was already too far down the line to catch who it was.
wtm you touch on something that many have raised concerns about: the idea of being inundated with noise or "information" overload...missing a tweet and finding that it has travelled too far down one's feed can be daunting but perhaps this example can encourage us to use a certain platform that can help navigate the information. Rather than simply using the twitter iPhone app or logging on to twitter.com, an app like HootSuite or tweet deck.
Those using #SM are professionals building their personal business brand or are tweeting for a large corporation. Recurring topics are related to social media or digital marketing.
Many used more than one hash tag like #mktg, #soc_biz. There were many retweets from socialmediaexaminer.com, retweets from mashable and Forbes which also have lots of authority in SM. Most of them had images which made them more interesting -I didn't see any videos. Every one that I looked at had a citation or link to another source.
Interesting to note that other hashtags are used in conjunction with #SM. I wonder if that suggests more or a marketing bent or just conversational inclusion?
Users employing the #SM hashtag are professionals and social media experts seeking to develop and grow their personal or business brand. Themes that are frequently repeated chronicle the effective utilization of various social media's, including blogging, tweeting, facebook, etc.
Majority of the tweets provide links and sources lending credibilty to the content. Furthermore, many of the tweets and sources are written by experienced professionals in the digital marketing field.
Of the nearly 20 tweets that I examined I found the tweets with the shortest headlines, confined to 8 or less words were the most interesting and compelling to draw my attention and click on.
Dr. Laccetti unfortunately I did not note down the headlines. However, I revisited the #SM hashtag today and found newer feeds with succinct headlines that were an interesting read. Listed below are four headlines that I found intriguing:
1)Brad Bennett @BradBennett 6 ways to find your writing voice http://bit.ly/14Y0j3s #sm
2)LinkedIn Lets You Illustrate Your Talents With Pics, Video - http://on.mash.to/10TYnrq #sm
3)Reg Saddler @zaibatsu 5 Most Common Mistakes in Social Media http://ow.ly/jySKY #sm
4)Woodoo Prod @WoodooProd #socialmedia #sm Taking Out the Twitter Trash: The How and Why of Unfollowing http://bit.ly/11DjaKX
Dr. Laccetti unfortunately I did not note down the headlines. However, I revisited the #SM hashtag today and found newer feeds with succinct headlines that were an interesting read. Listed below are four headlines that I found intriguing:
1)Brad Bennett @BradBennett 6 ways to find your writing voice http://bit.ly/14Y0j3s #sm
2)LinkedIn Lets You Illustrate Your Talents With Pics, Video - http://on.mash.to/10TYnrq #sm
3)Reg Saddler @zaibatsu 5 Most Common Mistakes in Social Media http://ow.ly/jySKY #sm
4)Woodoo Prod @WoodooProd #socialmedia #sm Taking Out the Twitter Trash: The How and Why of Unfollowing http://bit.ly/11DjaKX
As others have noted, the #SM tag seems to be used largely by social media people to analyse and promote the use of social media. Most tweets that I read had links to websites that expanded on some topic relevant to social media, marketing, demographics, influence, the interaction of social media and conventional media and so forth. A certain proportion might have been primarily interested in driving traffic to particular websites.
The majority of items focused on business uses of social media, though a certain proportion related to more abstract matter, such as how social media redefines the notion of community or non-commercial activities such as education and law enforcement (the Boston Marathon bombings).
All of the tweets I saw had links, usually to third party websites, as well as a few Youtube videos. I also ended up hearing a few commercial jingles during my browsing.
Looking at the #SM tweets this morning I was surprised at the apparent age of most of the tweeters. They are not from the younger demographic, but rather what I would consider “middle aged”. Many appeared to be using #SM to promote their own businesses, or the further use of social media in general. I didn't realize that this was such a prevalent business tool.
This tweet caught my attention: David Repka @davidrepka Is Social Media a Complete Waste of Time? | http://Inc.com - http://goo.gl/jJi3A #sm
As it turned out, the link was an article promoting the use of social media for business, and not supporting the idea that it was a waste of time. The tweet was well done, as it propelled me to read the link.
Almost all tweets had links to other sites, such as articles from online magazines or academic postings, as well as #s. Not many of the links I looked at had videos or images, but were usually links to articles. Some of the tweets seemed random and did not make much sense to me. I obviously was not the intended audience for this.
One other thing I found was that it was difficult to quickly browse through some of the tweets as they had so many links and #s. I actually found myself skipping over some of those as I could not quickly grasp the text. It seemed somewhat distracting to me and I would be curious if others find the same thing.
I wonder if the skipping of hashtags is similar to people skipping words written in "txt spk".... perhaps just by using social media more and more those hashtags will become more of a second language?
The hashtag #SM seems to be used mostly by Social Media professionals – people whose lives revolve around the various platforms, and who spend a good deal of time educating others how to use social media.
ReplyDeleteTake a few of these tweets as an example:
K.P. Kelly @KP_Kelly2h
RT @planetshark: ❖ How to Boost Engagement on Your LinkedIn Company Page http://bit.ly/13nbbqM via @smexaminer #sm
Melonie Dodaro @MelonieDodaro2h
Real Talk: Is Social Media Meant For Every Business? http://bit.ly/13fDv9d #sm #marketing
Simon Azzam @Simon_Azzam2h
Why Brands Should Be Human on Social Media. http://owl.li/k9sWH #sm #socialmedia from @mashable
In the 20 tweets I looked at Thursday morning, the #SM conversation was mostly about how to use social media more effectively. From what to share and why, to the reasons companies should have a human face on these platforms – the hashtag seems like a place to go to find information.
Out of all of the tweets I looked at, all but one had links to other websites, images or infographics. Given the outstanding majority of posts are from SM pros, it’s not surprising to see Twitter being used exactly as it is meant to be – a jumping off point to something else, to more information, to an adventure through the Twittersphere.
Hi Tracy,
DeleteThanks for sharing your findings. I had a look now too, at what people were saying under the #SM hashtag and quite a few warnings are being tweeted: to beware of hacks and what threats abound for small businesses. Perhaps it is with that negativity in mind I was prompted to look up all the tweeters you mentioned. Interestingly, Simon Azzam (his twitter alias doesn't have the 2h after it) argues that brands should be human and links to a list of to-do and not-to-do items. Things such as have a photo rather than a logo for one's twitter profile (he has a logo) and write a bio that explains what you do...he does BUT he says he is "twittering" about all things of interest rather than "tweeting" as is the proper nomenclature....I think this just illustrates that there are many people/businesses who try to appear to be harnessing social media but perhaps aren't yet quite au fait with it... what do you think?
The hashtag #sm feed is definately used by people who are interested in promoting and education those who are interested in SM. They talked about 'who is using it, how to control yourself with it, how to use social media in the face of tragedies, mistakes in typing, how job seekers can use it, how businesses can utilize it and how it affects marketing and advertising and how SM influences people. There were many links to various other blogs, videos, websites, etc. Earlier I saw a post by a celebrity, but when I went back to read it, it was already too far down the line to catch who it was.
ReplyDeletewtm you touch on something that many have raised concerns about: the idea of being inundated with noise or "information" overload...missing a tweet and finding that it has travelled too far down one's feed can be daunting but perhaps this example can encourage us to use a certain platform that can help navigate the information. Rather than simply using the twitter iPhone app or logging on to twitter.com, an app like HootSuite or tweet deck.
DeleteThose using #SM are professionals building their personal business brand or are tweeting for a large corporation. Recurring topics are related to social media or digital marketing.
ReplyDeleteMany used more than one hash tag like #mktg, #soc_biz. There were many retweets from socialmediaexaminer.com, retweets from mashable and Forbes which also have lots of authority in SM. Most of them had images which made them more interesting -I didn't see any videos. Every one that I looked at had a citation or link to another source.
Interesting to note that other hashtags are used in conjunction with #SM. I wonder if that suggests more or a marketing bent or just conversational inclusion?
DeleteUsers employing the #SM hashtag are professionals and social media experts seeking to develop and grow their personal or business brand. Themes that are frequently repeated chronicle the effective utilization of various social media's, including blogging, tweeting, facebook, etc.
ReplyDeleteMajority of the tweets provide links and sources lending credibilty to the content. Furthermore, many of the tweets and sources are written by experienced professionals in the digital marketing field.
Of the nearly 20 tweets that I examined I found the tweets with the shortest headlines, confined to 8 or less words were the most interesting and compelling to draw my attention and click on.
Meena, did you copy down any of those interesting but short headlines?
DeleteDr. Laccetti unfortunately I did not note down the headlines. However, I revisited the #SM hashtag today and found newer feeds with succinct headlines that were an interesting read. Listed below are four headlines that I found intriguing:
Delete1)Brad Bennett @BradBennett
6 ways to find your writing voice http://bit.ly/14Y0j3s #sm
2)LinkedIn Lets You Illustrate Your Talents With Pics, Video - http://on.mash.to/10TYnrq #sm
3)Reg Saddler @zaibatsu
5 Most Common Mistakes in Social Media http://ow.ly/jySKY #sm
4)Woodoo Prod @WoodooProd
#socialmedia #sm Taking Out the Twitter Trash: The How and Why of Unfollowing http://bit.ly/11DjaKX
Dr. Laccetti unfortunately I did not note down the headlines. However, I revisited the #SM hashtag today and found newer feeds with succinct headlines that were an interesting read. Listed below are four headlines that I found intriguing:
Delete1)Brad Bennett @BradBennett
6 ways to find your writing voice http://bit.ly/14Y0j3s #sm
2)LinkedIn Lets You Illustrate Your Talents With Pics, Video - http://on.mash.to/10TYnrq #sm
3)Reg Saddler @zaibatsu
5 Most Common Mistakes in Social Media http://ow.ly/jySKY #sm
4)Woodoo Prod @WoodooProd
#socialmedia #sm Taking Out the Twitter Trash: The How and Why of Unfollowing http://bit.ly/11DjaKX
Thanks for posting Meena. Very interesting links - especially interesting is the Linked in one (who tweeted that?)
DeleteAs others have noted, the #SM tag seems to be used largely by social media people to analyse and promote the use of social media. Most tweets that I read had links to websites that expanded on some topic relevant to social media, marketing, demographics, influence, the interaction of social media and conventional media and so forth. A certain proportion might have been primarily interested in driving traffic to particular websites.
ReplyDeleteThe majority of items focused on business uses of social media, though a certain proportion related to more abstract matter, such as how social media redefines the notion of community or non-commercial activities such as education and law enforcement (the Boston Marathon bombings).
All of the tweets I saw had links, usually to third party websites, as well as a few Youtube videos. I also ended up hearing a few commercial jingles during my browsing.
Looking at the #SM tweets this morning I was surprised at the apparent age of most of the tweeters. They are not from the younger demographic, but rather what I would consider “middle aged”. Many appeared to be using #SM to promote their own businesses, or the further use of social media in general. I didn't realize that this was such a prevalent business tool.
ReplyDeleteThis tweet caught my attention:
David Repka @davidrepka
Is Social Media a Complete Waste of Time? | http://Inc.com - http://goo.gl/jJi3A #sm
As it turned out, the link was an article promoting the use of social media for business, and not supporting the idea that it was a waste of time. The tweet was well done, as it propelled me to read the link.
Almost all tweets had links to other sites, such as articles from online magazines or academic postings, as well as #s. Not many of the links I looked at had videos or images, but were usually links to articles. Some of the tweets seemed random and did not make much sense to me. I obviously was not the intended audience for this.
One other thing I found was that it was difficult to quickly browse through some of the tweets as they had so many links and #s. I actually found myself skipping over some of those as I could not quickly grasp the text. It seemed somewhat distracting to me and I would be curious if others find the same thing.
I wonder if the skipping of hashtags is similar to people skipping words written in "txt spk".... perhaps just by using social media more and more those hashtags will become more of a second language?
Delete