Week 8: Optimised News Release

New Release Optimization from Corinne Weisgerber

Week 6: Readings & Activity

Business & Social Media Comms

Read: Infographic – Business Impact of Social Media: http://www.pamorama.net/wp-content/uploads/2011/07/business-impact-of-social-media.jpg

Read: Social Media and Its Effect on Communication: https://docs.google.com/viewer?url=http%3A%2F%2Fwww.solari.net%2Fdocuments%2Fposition-papers%2FSolari-Social-Media-and-Communication.pdf

Read: How Social Media is Radically Changing the Newsroom: http://mashable.com/2009/06/08/social-media-newsroom/ Send @JessL a tweet with your thoughts on this article. What do you think of the final idea on accountability?

Read: Harvard Law School Social Media Policy: http://blogs.law.harvard.edu/terms-of-use/. Why do you think #UAlberta doesn’t have such a policy? If you could draft one for the university or your (real/imagined work) what would you include? Jot your ideas down in a blog post.

Activity: Social Media Communication Effects (moodle)

Week 5: Readings & Activity

Read the Week 5: Facebook for Business: Mini-Lecture (moodle)

Read & Watch: Coca Cola uses Facebook face recognition technology in the real world

Read: The Inside Scoop on How Intel Manages Its Facebook Page

Complete the Facebook Page activity (as noted in the mini-lecture)

Update: I've had a few queries from students about how to create a Facebook Page. FB has some great instructions you can read here but here's the overall idea:

Survey on Social Media Use

Please fill in the following little survey:
 

Week 3: Readings & Activities Round-Up

Watch: Twouble with Twitter: http://youtu.be/PN2HAroA12w Watch: Twitter Search in Plain English: http://www.commoncraft.com/video/twitter-search

#Hashtag Activity (see moodle – Due by end of week)

Read: Twitter Part 2: Mini Lecture (Moodle)

Read: Everything I Need to Know about Twitter I Learned in J School by Ann Handley. An oldie (2009) but a goodie: http://mashable.com/2009/06/05/twitter-journalism-school/

Tweet 2 short reflections on what you’ve learnt this week. Think specifically of the case studies of how people/orgs employ twitter

REMEMBER: Mark all class tweets with course hashtag #ESMC