Business & Social Media Comms
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Read: Infographic – Business
Impact of Social Media: http://www.pamorama.net/wp-content/uploads/2011/07/business-impact-of-social-media.jpg
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Read: Social Media and Its Effect on Communication: https://docs.google.com/viewer?url=http%3A%2F%2Fwww.solari.net%2Fdocuments%2Fposition-papers%2FSolari-Social-Media-and-Communication.pdf
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Read: How Social Media is Radically Changing the Newsroom: http://mashable.com/2009/06/08/social-media-newsroom/
Send @JessL a tweet with your thoughts on this article. What do you think of the final idea on accountability?
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Read: Harvard Law School Social
Media Policy: http://blogs.law.harvard.edu/terms-of-use/.
Why do you think #UAlberta doesn’t
have such a policy? If you could draft one for the university or your
(real/imagined work) what would you include? Jot your ideas down in a blog
post.
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Activity: Social Media Communication
Effects (moodle)
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Regarding Harvard's Weblog Policies
ReplyDeleteOn the whole, Harvard's policies seem reasonable and well thought out (well, it is Harvard). The policy encourages posting, and re-posting or other use of posts, so long as attribution is given. Should one want to make money off of his/her efforts, the Harvard weblog is probably not the place to do so, so the royalty-free clause seems reasonable, as long as people are aware of it.
The prohibitions against fraud and misrepresentation also seem reasonable, though there are probably many grey zones. Ditto for the prohibitions against boscenity and so forth. Again, those things may be difficult to determine in practice. It also seems to be common sense to note that you cannot use the Harvard name to endorse view, products, etc. in your posts.
If the U of Alberta doesn't have a policy on this, it could do a lot worse than follow Harvard's model.
The Harvard Weblogs Policy strikes me a simple case of an organization protecting themselves from liability (which makes sense given they are a law school). The policy promotes free speech, however, if they don`t like what you post they will remove it (so where was the `free`part?).
ReplyDeleteI have a simplistic and someone cynical view but to me they are just covering their butts and nothing more.
Perhaps U of A does not have such a policy because they actually promote free speech and are less concerned about liability.
If I had to create a policy, I would include that nothing illegal was to be posted and that the organization did not necessarily support the ideas expressed by the "speakers".
http://dalesesmcblog.blogspot.ca/
ReplyDeleteUsing the five C’s model of communication, it seems that the various types of social media that we have examined (twitter, facebook and blogger) have their particular strengths and weaknesses. Recapping, the five C’s are Conversation, Contribution, Collaboration, Connection and Community. The meaning of the five C’s are fairly self-explanatory. All of the three types of social media satisfy the five C’s to some extent, but they vary in intensity as to how well the satisfy these concepts.
Some of the differences are related to the depth of communication made possible by the inherent design of the social medium - obviously a 140 character tweet will not be able to convey the same depth of argument or messaging as a multi-page blog post or a facebook post. On the other hand, it’s brevity means can encourage Conversation and Contribution (feedback and two way communication).
Though all three modes of social media involve community, Facebook seems the most oriented towards the concepts of Connection and Community. Indeed, Community is programmed into its DNA, with the notions of friends, public walls, messaging and so forth being central to the facebook experience. The easy use of links, photos, video and so forth enhance the Connection and Community experiences further.
Blogging probably excels at Collaboration, at least in terms of having many people examine an issue or problem in some depth and providing input into a discussion. A well done blog on a subject that engages a particular audience can result in interesting and informative discussions, to the mutual benefit of all.
http://dodecahedronbooks.blogspot.ca/
Harvard's Social Media policy focuses around copywrite and ownership of the content; once published, information can be re-distributed with acknowledgements. Given the history of ideas that have originated from Harvard - Facebook for example and the ensuing lawsuits - this is a minimal and wise policy.
ReplyDeleteWhen I searched for U Alberta Law School Social Media policy, I found this link:
http://ctl.ualberta.ca/sites/default/files/files/Social%20Media-%20Use%20and%20Usefulness%20at%20the%20University%20of%20Alberta-Report%20of%20TLAT%20Subcommittee%20on%20Social%20Media.pdf
It appears U Alberta is in the early stages of developing a comprehensive policy.
The Solari article on the generational perceptions of social media resonates with me. I am a baby boomer working in social media every day with Gen Y team members who grew up with social media. Usually my team members intuitively move about new social platforms, whereas I may require a little more up front exploring before I'm operational.
ReplyDeleteI think all social media platforms create immense opportunities for community and connection around an idea, information or activity regardless if local or global. Depending on the particular platform and target audience, there will be varying opportunity for conversation, contribution and collaboration. Gone are the days of 1 way communcations: Twitter, Facebook and Blogging offer all 5 C's and reach segments of users who want the information but prefer a particular delivery. They can complement each other: Twitter's tweets and Facebook posts often link to a full article on a blog.
Linked In is a necessary communcation platform in my business world to introduce us to new business relationships and for new potential business relationships to check us out. I don't think that Linked In is more communcation friendly, in fact it is pretty formalized for both personal and business profiles, but it's become a necessity for business to business marketing and corporate communcations.
Facebook, Twitter, Blogs all fulfill the 5 Cs of communication, however, some have more emphasis on certain forms of communication than others. Facebook, focuses on strong community by encouraging people to expand their “friends” and encourages contribution by suggesting “likes”.
ReplyDeleteTwitter is more about information sharing through contribution and connection. People tweet links to different websites and further encourage connections by referencing other “twitters”. Twitter is a constant conversation that allows the reader to respond and broadcast to others at the same time, creating a stronger collaboration
Blogs seem to be more focused on conversation and contribution. In order to keep readers coming back, a blogger must constantly contribute information. Blogs can also be used to connect to others by posting links to other websites. There is a lesser sense of community and collaboration with blogs as with Twitter and Facebook.
In regards to the article Harvard Law School Social Media Policy it is basically a safety net or driven by the need to decrease liability from the organization/school/business. I believe at the same time, and perhaps this pertains to the U of A, that schools, businesses and organization want an element of free speech so they can connect directly with their students or clients about how they are feeling or saying. Therefore, since blogs are a form of attaining and relaying information I would hypothetically devise a policy for my own company to include something about trying to remain objective and accurate in content. I would also ask for respect and have no tolerance for obscenity, illegal activities, defamatory or threatening remarks, and respect for others intellectual property. Children would be paramount in who I would want to protect and thus the no tolerance would directly apply to anyone under the age of 16 (imagine that with these cases of kids being bullied). I would also include a disclaimer of understanding that content on the web can be reproduced with or without proper accreditation. Finally the idea that information posted by third parties may or may not reflect the opinions of the business/organization is clearly laid out and respected by those that use the company/organizations blog.
ReplyDeleteIn Maggiani's article he talks about the 5 C's of communication: conversation, contribution, collaboration, connection and community. In our class we have looked at Twitter, Facebook and Blogging.
ReplyDeleteI certainly feel that Twitter and Facebook allow for conversations to be two way as people can post and respond to others comments. Contributions can also be mutually engaging, as people can LIKE or RETWEET pages, posts or information. Similarly information can be collaborative as one post/tweet can lead to someone else sharing their knowledge and further posting further content/ideas. Connections for those that are like-minded can be found through friends, colleagues, businesses or organizations, which inevitably creates communities of like-minded individuals. However I would argue that this is not the case for everyone. Although Twitter/Facebook are used by millions there are still millions more that don’t have access due to various barriers or don’t want access. As the article suggests, the Baby Boomers may or may not have interest, access or ability to utilize social media and thus can feel isolated within their families, neighbourhoods, and city. Similarly others who may have recently moved to a city, neighbourhood or country and do not have access due to other barriers like language, status, freedom, or economical reasons. Although I think Twitter/Facebook can be all the 5 C’s, we must not forget that face-to-face interaction, newspapers, and community minded events are just as important.
As for Blogging, although I have commented on blogs, follow a couple of bloggers, and recently started to set up a blog/website it feels at this time to be more information giving and similar to a newspaper article. Facebook/Twitter seems like that more ‘instant gratification of the 5 C's’ where as blogging is more about following those that share an in depth and thought out way of thinking that is similar to one’s own. Perhaps as I move along in my own journey with Social Media and in particular blogging, I may be better prepared to ascertain whether blogging allows for greater connection and community, or does Twitter and Facebook. As for collaboration the verdict is out on how I feel blogs allow for co-creation/collaboration. It seems to me one one hand that you may be able to connect more fully with someone based on their post, style, comments, thoughts that you see in a blog which allows you to connect and want to collaborate, however I also find blogs tend to be long and sometime repetitive in nature and thus don't take the time to read the entire blog. Perhaps this detracts me from connection and thus collaboration.... I am not sure.
It is interesting to read others post above after I write this so thank you to all of you too!