Given the great discussions that have evolved in line with Week 4's lecture, I thought you'd all find this infographic on social media use of interest:
I am amazed at how important blogs are for both BtoB and BtoC companies. BtoBs with blogging generate 67% more leads per month over those that do not blog; 61% of online consumers made a purchase based on a blog recommendation. Both those statistics have huge implications for a company's bottom line and allocation of resources for lead generation.
Have you ever read a book called "How to Lie with Statistics"? It was a very interesting book and your comment made me think of it.
ReplyDeleteI am amazed at how important blogs are for both BtoB and BtoC companies.
ReplyDeleteBtoBs with blogging generate 67% more leads per month over those that do not blog;
61% of online consumers made a purchase based on a blog recommendation.
Both those statistics have huge implications for a company's bottom line and allocation of resources for lead generation.