Effective Social Media Communications

Friday 31 May 2013

The optimized news release

February 14, 2013

Memorial gathering for 'Damini' – raped and murdered in Delhi, India

"No woman is safe until all women are safe!"

Edmonton... The Indo-Canadian Women's Association (ICWA), in collaboration with Daughters Day Committee, is organizing a memorial gathering for ‘Damini’ – the daughter of India – who succumbed to injuries following a brutal gang rape in India last year. The ceremony will be held on February 15, 2013 from 5:00 to 6:00 p.m. at City Hall, Edmonton.

On December 16, 2012, a 23-year old paramedic student was allegedly gang raped and later brutally beaten by six men on the streets of Delhi, the capital city of

India

. It was a fun evening with her boyfriend that came to a tragic end when 'Damini', a pseudo name, boarded a private bus and fell prey to a group of young men who were drunk. Following a 30-minute physical torture with an iron rod that was inserted in her private parts, the suspects threw her on the road from a moving bus. She battled for life in the hospital for 12 days and eventually died of multiple organ failure on December 29.

The incident sparked off a mass protest across India that demanded tough measures by the government to address the problem of gender violence in the country. The matter is sub-judice.

The purpose of the memorial gathering in Edmonton is to condemn this brutal act and unite in solidarity, refocus our attention on such incidents all over the world, and resolve to work toward preventing such violence in Canada as well as across the globe. There must be zero tolerance for violence against women.

Apart from the organizers and their supporters, the event is open to the public. Various State and City Council dignitaries have confirmed to join the gathering, lend their support to the cause, and spread the message across.

Here is the link to the event flyer:
http://icwaedmonton.org/index.php/news-events-rss/10-event/66-memorial-gathering-for-damini

Media inquires and/or interview requests with the ICWA President, Miriam Thomas, may be directed to:

Sabrina Atwal
Communications
Indo Canadian Women's Association
9342 34 Avenue NW,
Edmonton, AB T6E 5X8
Ph:780-490-0477; Fax:780-490-0478
web: http://icwaedmonton.com

Join us Feb 15 at city hall for #Damini Memorial to condemn #VAW Starts at 5pm No woman safe, till all women safe. twitter.com/ICWAEdmonton/s…
— Indo-CanWomensAssoc (@ICWAEdmonton) February 11, 2013

2 comments:

Trina Joshi31 May 2013 at 12:15
Hi Dr. Laccetti,

I had also posted a picture in my optimized news release. But I don't see it here right now. Don't know where I went wrong. I had used the "Picture" tag when I composed the post.

Will try that feature again in some other post.

Trina
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About The Course

This is the course blog for EXGEN 3799 at the University of Alberta.If you are interested in creating effective content for blogs, Facebook, Twitter and other social media, then this course is for you. Learn how to use various social network sites (SNS) and how to optimize your writing and profile on each SNS. Terms covered will include: keywords; linking; blog posts; Facebook; Twitter; Tweetable headlines; SEO; folksonomy; tagging. This course will be helpful if: you are working within communications and would like to learn more about writing for the web; you are a small business owner interested in putting your business on the social media map; you want to buff up your writing skills and participate in a connected and collaborative online environment.